Jul 14, 2016

GMAC launches user's guide for full-time MBA to identify the ranking Methodologies


GMAC launches user's guide for full-time MBA to identify the ranking Methodologies

The Graduate Management Admission Council (GMAC) has revealed its user guide for full Time MBA rankings. It is an online tool which is designed to help the prospective business students to better understand the ranking methodologies. This guide is available at mba.com/rankings and highlights of each of the five well known publications (The Economist, Bloomberg Business week, The Financial Times)

Mba.com is been visited by approximately eight million visitors yearly. This guide will clearly summarize and compare the content included in all the five ranking methodologies.

Important points by Sangeet Chowfla - CEO and President of GMAC

  • Research shows that all the individuals applying to graduate management programmes should consider rankings as an influential part of their decision making process
  • Multiple rankings create confusion among the applicants though providing useful information to find the quality of MBA programmes.
  • This resource is been created to clarify the differences between the various rankings available, as no methodology of ranking can speak about an individual needs of every candidate considering a business or management degree.

Why rankings are attractive?

  • Rankings provide some level of clarity to the candidates and order a marketplace to the business schools
  • They present diverse data points from different sources into a easily, simple and comparable measure of quality
  • The issue with rankings is that quality is subjective and there is no universal agreed way to measure it. For the same reason, multiple rankings are in existence for full-time MBA, each is with its own methodology with different mix of data weights and indicators.

Breaking down the methodologies:

Each and every ranking publication uses its own unique methodology to assign ranking and weights to different data indicators. The more the weight, the greater influence it has on a school's ranking.

This guide breaks how each of the methodologies assigns weights for the 14 standardised weighting categories. The Interactive tree maps allow the users to explore and learn more about how much weight the rankings place on each category, in addition to clearly defining each data indicator with captions and showing the breakdown between opinion-based and fact-based indicators with a sliding scale.


Comparing all the five methodologies with the standardised weighting categories will allows the user to easily contrast and compare the approaches

Differentiation among the rankings in such a way that can help the user to understand which factors are contributing the most to make each ranking unique.

Understanding how rankings change year-to-year

With every new edition of ranking publications, school's ranking position may change. Some ranking publications might see a big year-to-year differences in the results than others.

This user's guide will analyse the last 2 years' editions of ranking publications, considering data precisely. In addition to detailing the average position of the school - both overall and among schools ranked in the top 20 - the guide will also show the full distribution of a school's position change.

These data will provide helpful context to the visitors to show just how volatile rankings can be for a short period of time for MBA programs.

Details in the user's guide:

  • Description of the schools is included in each publication for full-time MBA ranking
  • Data of GMAC on how influential a ranking can be for the students for decision making and how many students around the world use the same.
  • Publication frequency and dates all rankings
  • Rankings history
  • Ranking Data Accessibility
  • Additional business school rankings
  • Full-time MBA rankings for each of the 5 publications

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